1 edition of Sustainable marketing of cultural and heritage tourism found in the catalog.
Sustainable marketing of cultural and heritage tourism
Includes bibliographical references and index.
|Statement||Deepak [i.e. Deepack] Chhabra|
|Series||Routledge critical studies in tourism, business and management|
|LC Classifications||G156.5.H47 C48 2010|
|The Physical Object|
|Pagination||xii, 238 p. :|
|Number of Pages||238|
|ISBN 10||0415777046, 0203855418|
|ISBN 10||9780415777049, 9780203855416|
|LC Control Number||2009038587|
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Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions.
This book. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shapers (providers) perspective.
Sustainable Marketing of Cultural and Heritage Tourism Edition 1 available in Hardcover, Paperback, NOOK Book. Read an excerpt of this book.
Add to Wishlist. ISBN ISBN Pub. Date: 0410 Publisher: Taylor Francis. Sustainable Marketing of Cultural and Heritage Tourism Edition 1. by Deepak Chhabra Price: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable ted Reading Time: 11 mins.
Sustainable Marketing of Cultural and Heritage Tourism book. Read reviews from worlds largest community for readers. Cultural attractions play an import 5(2). This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting.
Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future Cited by: Sustainable Marketing of Cultural and Heritage Tourism Deepak Chhabra Routledge Taylor Francis Croup LONDON AND NEW YORK.
Contents List of Illustrations viii Preface x 3 Strategic Sustainable Heritage Tourism Marketing Model 44 Marketing Mix 44 Determinants of the Marketing Mix Cultural and Heritage Tourism and Management. by Tammie J. Kaufman. Released June Publisher (s): Business Expert Press.
ISBN: Explore a preview version of Cultural and Heritage Tourism and Management right now. OReilly members get unlimited access to live online training experiences, plus books, videos, and digital.
tourism, help to create jobs and expand domestic business. So it is obvious that an attractive and interesting national cultural heritage provides a significant added value to the country and local communities. This requires a good understanding of marketing heritage because heritage site success clearly depends on whether the heritage is able.
Sustainable Marketing of Cultural and Heritage Tourism: Chhabra, Deepak: : BooksAuthor: Deepak Chhabra. - Initiatives promoting sustainable tourism; - Request for up to date informationdocuments on the site.
The final component of the study was to propose a way forward for a follow up study based on the findings of the research and the Principles for Sustainable Tourism at World Heritage Properties.
CULTURAL HERITAGE MARKETING. International Journal of Liberal Arts and Social Science ISSN: X CULTURAL HERITAGE MARKETING Dr. Prof. Virginija Jurėnienė Vilnius University Kaunas Faculty of Humanities Muitinės g. 8, LT Kaunas, Lithuania Tel.
37 20 26 27 E-mail: ene Martynas Estimated Reading Time: 10 mins. Tourism is widely recognized as one of the most progressive industries that helps guide global sustainable development. In particular, the UNESCO World Heritage and Sustainable Tourism Program has led the charge to protect and manage many of the worlds cultural, environmental and heritage destinations for future generations of tracelers.
Cultural Heritage Tourism will be a valuable tool for community leaders, tourism industry members and anyone interested in nurturing cultural tourism in their destination. It is also a great resource for students of tourism seeking to understand the unique role of culture and heritage in driving sustainable tourism development.
(Dr5(8). champions considering the possibilities in culturalheritage tourism Section A: Why CulturalHeritage Tourism is Important Cultural Heritage Tourism: the spirit of our places, our identity As a global agent of communication, cultural tourism must position itself as an agent of sustainable.
This book includes research papers submitted to and presented during the first international conference on Cultural Sustainable Tourism (CST) that was held in Thessaloniki, Greece in November of Discussing complex relations between Culture, tourism, and the role of planners and architects in their maintenance, this conference was jointly.
Introduction 1. Heritage 2. Heritage Tourism Supply and Demand 3. Managing Heritage Tourism 4. Authenticity and Commodification 5. The Politics of Heritage 6. Heritage Tourism and National Identity 7. Heritage Tourism and Globalisation 8. Heritage Marketing 9.
Heritage and Sustainable Development Heritage Tourism and Cities between sustainable tourism and marketing plans. Current literature on marketing and sustainable tourism was reviewed in this paper to highlight this aspect of World Heritage tourism.
Marketing strategies can affect both the popularity of a World Heritage site as well as create an expectation of the tourist experience. Cultural heritage and sustainable tourism: The challenges Coccossis H.
CHAPTER 10 Intangible cultural heritage, local knowledge and sustainable management of cultural assets and environmental recourses Fotopoulou S-V. CHAPTER 11 The Maniatakeion inception of the Historical memory and economic development discourse Nanetti A.
CHAPTER Cultural and Heritage Tourism is a tool of economic development that achieves. economic growth through attracting visitors from outside a host community, who. are motivated wholly or in part b y Estimated Reading Time: 5 mins. Download Botswana Cultural Heritage And Sustainable Tourism Development books, This book considers cultural heritage and the sustainable development of tourism from an African perspective, with Botswana as the main point of reference.
Within the African context, Botswana is renowned for its abundance of cultural heritage and appeal to tourists. Intangible cultural heritage can provide cultural value content for product development and marketing of tourism destinations, enabling these areas to obtain economic benefits.
This study selects cultural identity as an antecedent variable, and applies the theory of planned behavior to construct the influence mechanism of cultural identity on touristsrsquo; consumption intention in heritage Cited by: 8.
The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines.
Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage r 10 Gatekeepers: This book considers cultural heritage and the sustainable development of tourism from an African perspective, with Botswana as the main point of reference.
Within the African context, Botswana is renowned for its abundance of cultural heritage and appeal to tourists. CULTURAL AND HERITAGE TOURISM: A TOOL FOR SUSTAINABLE DEVELOPMENT Kumar Associate Professor-Hotel Management, IPHC, Mekelle University, (Ethiopia) Africa ABSTRACT The relationship between culture, heritage, the environment and tourism is very important.
It is the culture and heritage that separate the people of the by: 3. Aware of the wealth and diversity of culture to be found in Asia, and realising that Asia would become a leading tourism destination in the near future, tourism planners and tourists alike are learning to beware of mass and unplanned tourism and strive for sustainable tourism development.
Cultural heritage attractions are, by nature, unique and. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both al Tourism is the first book to combine the different perspectives of tourism management and cultural heritage by: The UNESCO World Heritage and Sustainable Tourism Programme represents a new approach based on dialogue and stakeholder cooperation where planning for tourism and heritage management is integrated at a destination level, the natural and cultural assets are valued and protected, and appropriate tourism developed.
The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both al Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management.
The tour companies focusing on sustainable cultural tourism will keep their groups small (10 people, tops), charge you a fair price for their service, find a way to support the local economy, and keep in mind the residents quality of life.
Any cultural tourist who is committed to sustainable and responsible tourism principles will understand Estimated Reading Time: 9 mins.
March National Heritage and Cultural Tourism Strategy Page 3 of 60 Heritage and Cultural Tourism Supply 30 Heritage and Cultural Tourism Demand: Demand Analysis 32 Key Findings of the Research 32 Policy Analysis and Legal Implications 35 Economic Impact and Projected Growth Cultural tourism has continuously shown its growing importance inside the touristic sector, with visible economic implications.
It has contributed to the safeguard of cultural heritage, in a context of local sustainable development. Through a symbolic image mark and lost and unrepeatable past objects, more cultural touristic destinies are Estimated Reading Time: 9 mins.
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development.
It blends tourism and marketing strategies with practical, innovative information Estimated Reading Time: 3 mins. Sustainable cultural tourism. Publication metadata. This report targets policy-makers at EU and national levels, local heritage communities, heritage organisations and institutions, heritage sites, the tourism industry and tourists themselves.
The working group identified 55 recommendations. The Official Website for Sustainable Tourism and Responsible Travel is designed to give readers an introduction to sustainability in the tourism system. The book looks at key concepts of sustainability, the relationships between tourism and sustainability, and the principles of sustainable tourism.
The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management.
The eco-tourism of cultural heritage management (ECT-CHM): linking heritage and environment in the Okavango Delta Regions of Botswana.
International Journal of Heritage Studies, 15(2), pp. Cited by: 4. Tourism, a factor of sustainable development. Tourism, a user of the cultural heritage of mankind and a contributor to its advancement.
Tourism, a beneficial activity for host countries and communities. Obligations of stakeholders in tourism development. Right to tourism. Liberty of tourism. Cultural heritage tourism (or just heritage tourism) is a branch of tourism oriented towards the cultural heritage of the location where tourism is occurring.
The National Trust for Historic Preservation in the United States defines heritage tourism as "traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past", and "heritage.